This advertisement puts across a cold feeling because of the dark, grey sky, the man going for a surf in a protection suit and the rubbish all over the ground. The main purpose of this advertisement is it to show how to world could end out to be if we don’t change how we are acting now. The target audience would have to be directed to adults as children wouldn’t understand the full meaning. The creator of this advertisement would have chosen the particular graphic features as it portrays a cold sensation throughout the body and makes us humans really wonder. This advertisement does achieve its main purpose of trying to make the world a cleaner and better place for us to live in.
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