Monday, August 24, 2009

VOTE EARTH!!

This task shows to the world that you should vote for the earth, otherwise you will end up having a polluted and destroyed nation. This main purpose of this advertisement is to make awareness to the world that “your light switch is your vote”. This means that the people of the world that you should turn off your light switch to save the electricity. This advertisement is mainly focused to adults that are interested in the environment and educated; this is because if you put the sign in an uneducated country do you really think that they would understand what it means? The creator of this advertisement has chosen particular colours (green) to make the advertisement environmentally friendly, he/she has also used large arrows to bring the main focus to the centre of the advertisement. The creator has also used large bold print to make the words stand out as well as the image. There are not many language features in this advertisement as not many people would want to sand in front of a sign reading all the small print and not understand the meaning; it is more of a visual advertisement poster. Overall I do believe that this advertisement does achieve its true purpose as it had a strong centre, words are understandable and readable and it is in environmentally friendly colours.

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